Stage 1 (Dynamic 1-7) Cells ( BAM )
“Potential Advantage”
- Validation of Business Proposition: confirmation we are building the right business
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Potential Advantage
Stage 2 (Dynamic 1-7) Cells
“Create Advantage”
- Verification of Business Proposition: Confirmation we can build it right
Create Advantage
Stage 3 (Dynamic 1-7) Cells
“Proving Advantage”
- Confirmation with customers that scalable value exists
Prove Advantage
Stage 4 (Dynamic 1-7) Cells
“Protecting Advantage”
- Securing growth, share & loyalty
Protect Advantage
Stage 5 (Dynamic 1-7) Cells
“Leveraging Advantage”
- Scaling the Business leveraging assets to extend reach
Leverage Advantage
Stage 6 (Dynamic 1-7) Cells
“Changing Advantage”
- Continuous Innovation – Continuous entrepreneurial growth
Change Advantage
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