Further refinement, detail and focus for the Business Advantage Model ( BAM ) . Updated to align with forthcoming book release “An entrepreneurs Roadmap”.
Enhancements applied to the Model and elaborated in the book and process guides include:
Stage 2 (Creating Advantage – Verification of business proposition)
- Cell 2-6 (Governance – Compliance)
- Commercial & Operational Controls Update
Stage 3 (Proving Advantage – Confirmation of viable, scalable business)
- Cell 3-2 (Solution – Competitive)
- Elaboration of Product/Service Management
- Elaboration of Release Management
- Cell 3-7 (Financial – Profit)
- Reconciliation of financial planning with financial performance
Stage 4 (Protecting-Securing)
- Cell 4-2 (Customer – Value)
- Elaboration of CRM
- Introduces the total customer experience
- Cell 4-5 (Team – Competence)
- Dealing with Fiefdoms, Ivory Towers & Poor performers
Stage 5 (Leveraging – Scaling)
- Cell 5-3 (Customer – Value)
- Elaborates structure and relationship to business type
- Introduces e-business models
- Cell 5-5 (Team – Competence)
- Elaborates Collaboration & Platforms to release talent
- Moves Collaboration from stage 6 to stage 5
- Cell 5-6 (Governance – Compliance)
- Introduces inorganic growth options & process
- Elaborates the boards role in M & A
- Cell 5-7 (Finance-Profit)
- Elaborates Treasury role in Financial planning & control
- Elaborates Cash, Foreign Exchange & Cash Management
Stage 6 (Changing – Innovation)
- Cell 6-4 (Market – Brand)
- Elaborates Brand Management and protection during scaling
- Cell 6-5 (Team – Competence)
- Extensive elaboration on strategic change management
- Cell 6-7 (Finance & Profit)
- Introduces Value measurement (Financial & Non Financial)
- Elaborates How to Value a company
- Introduces connecting change investment with Value creation
