Further refinement, detail and focus for the Business Advantage Model ( BAM ) . Updated to align with forthcoming book release “An entrepreneurs Roadmap”.

Enhancements applied to the Model and elaborated in the book and process guides include:

Stage 2 (Creating Advantage – Verification of business proposition)

• Cell 2-6 (Governance – Compliance)
  • Commercial & Operational Controls Update

Stage 3 (Proving Advantage – Confirmation of viable, scalable business)

• Cell 3-2 (Solution – Competitive)
  • Elaboration of Product/Service Management
  • Elaboration of Release Management
• Cell 3-7 (Financial – Profit)
  • Reconciliation of financial planning with financial performance

Stage 4 (Protecting-Securing)

• Cell 4-2 (Customer – Value)
  • Elaboration of CRM
  • Introduces the total customer experience
• Cell 4-5 (Team – Competence)
  • Dealing with Fiefdoms, Ivory Towers & Poor performers

Stage 5 (Leveraging – Scaling)

• Cell 5-3 (Customer – Value)
  • Elaborates structure and relationship to business type
  • Introduces e-business models
• Cell 5-5 (Team – Competence)
  • Elaborates Collaboration & Platforms to release talent
  • Moves Collaboration from stage 6 to stage 5
• Cell 5-6 (Governance – Compliance)
  • Introduces inorganic growth options & process
  • Elaborates the boards role in M & A
• Cell 5-7 (Finance-Profit)
  • Elaborates Treasury role in Financial planning & control
  • Elaborates Cash, Foreign Exchange & Cash Management

Stage 6 (Changing – Innovation)

• Cell 6-4 (Market – Brand)
  • Elaborates Brand Management and protection during scaling
• Cell 6-5 (Team – Competence)
  • Extensive elaboration on strategic change management
• Cell 6-7 (Finance & Profit)
  • Introduces Value measurement (Financial & Non Financial)
  • Elaborates How to Value a company
  • Introduces connecting change investment with Value creation

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