With the recession holding strong and the economy showing a slow recovery, businesses just cannot afford to lose customers. Large corporations have regular customers and large transactions are involved, losing these customers and trying to find new ones is similar to reconstructing the business; it requires both time and money to do so. This is why large businesses just cannot take the risk of cutting down quality to reduce prices. So what are they supposed to do if they are to cope with the economy? Unfortunately, the demands of customers change from time to time and products need to be updated accordingly. This is where most of the operating cost lies. To deal with these demands, businesses turn to business change management. Effective use of this technique can generate large profits and repetitive and satisfied customers.
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