“Doing the right things, at the right time, in the right way”
A roadmap for entrepreneurs & business leaders
Why focus on Advantage?
Whether you are starting, scaling or resetting a business your Advantage is what makes you different and delivers value to your stakeholders (Customers, Employees, Shareholders, Suppliers, and Partners etc.). In my 33 year career in business as a manager, leader, employee and advisor I observed that those that focus on their advantage and manage it continuously are the most successful performers and those who either do not focus, or lose sight of advantage perform below average or ultimately fail, because they are not “Doing the right things, at the right time, in the right way”. This led me to research and develop “The Business Advantage Model™ (BAM™)” a comprehensive and detailed Framework for entrepreneurs and business leaders to minimise risk and maximise returns.
What is Advantage?